“Google risks mega-fine in EU over location ‘stalking’” In my opinion it’s No Respect for the EU GDPR and no wonder why 80% of companies admit too and 100% would likely fail a GDPR audit.

“First big test for GDPR looms”

“The Google location scandal could be the first real test of GDPR,” he told us. “The regulation states that user consent must be clear, distinguishable and written in plain language.”

Laguna added: “We will likely see European Data Protection Authorities take a stance on this issue over the coming months.”

Google and Facebook vie to provide advertisers with ever more detailed profiles. Google boasted about the value of your location to advertisers earlier this year.

Google was defiant in a canned statement sent to The Register this week that “Location History” is “entirely opt in”, adding that: “We make sure Location History users know that when they disable the product, we continue to use location to improve the Google experience when they do things like perform a Google search or use Google for driving directions.”

We contacted the office of Giovanni Buttarelli, the European Data Protection Supervisor, for a statement, but had not received a response at press time. ®



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